It has been announced today that Viacom and DirecTV have reached a deal in their little financial squabble and Spongebob will be back to play for everyone! Viacom programming has been shut down for over 20 million DirecTV users since July 10, including channels like MTV, VH1, Nickelodeon, Comedy Central and more.
No exact dollar figure has been announced, but apparently Viacom is getting an increased fee as they had been demanding from the start. About 55 cents more per subscriber, per month.
“We estimate Viacom implied domestic affiliate payment per household is in the area of $2.80 and DTV’s old deal was in the area of $2.25 per sub per month,” Nathanson wrote.
He thinks that Viacom (VIA) got at least 55 cents per month, per subscriber more from DirecTV, putting DirecTV’s rates closer to the $3 per month that Viacom distributors pay on average.
Viacom said Friday that it was “extremely pleased to bring its programming back to DirecTV subscribers.”
Steebie J for everybody!